NewJeans will officially debut in Japan with their first single album "Supernatural" on June 21, 2024. This significant moment marks NewJeans' entry into the Japanese music market, drawing great anticipation from fans. In this blog, we will delve into the details of NewJeans' Japanese single debut.
1. Introduction of the Debut Single "Supernatural"
NewJeans' Japanese debut single "Supernatural" includes two tracks: the title track "Supernatural" and the B-side track "Right Now," along with instrumental versions of both songs. "Supernatural" is a reinterpreted new jack swing style track that samples Pharrell Williams' iconic ad-lib and bridge from his song "Back of My Mind." This unique sound was crafted by NewJeans' primary producer, 250, who has been behind many of the group's hits.
"Right Now" features an upbeat melody and NewJeans' signature refreshing vocals. The song was pre-released in May as a commercial song for Lotte's new sugar-free snack brand 'Zero' in both Japan and Korea, generating significant popularity and increasing anticipation for their Japanese debut.
2. Collaboration with Takashi Murakami
The Japanese debut single "Supernatural" gains further attention through its collaboration with renowned Japanese artist Takashi Murakami. Murakami combined his signature icon, the 'Murakami Flower,' with NewJeans' lightstick design, 'Binkybong,' to create unique album covers and merchandise.
The physical album will be released in three versions: a drawstring bag version, a cross bag version, and a Weverse version. Each version incorporates Murakami's distinctive designs, adding collectible value for fans.
3. Tokyo Dome Fan Meeting "Bunnies Camp 2024"
To commemorate their Japanese debut, NewJeans will hold their first Japanese fan meeting, "Bunnies Camp 2024," at Tokyo Dome on June 26 and 27. This makes NewJeans the fastest foreign artist to perform at Tokyo Dome, achieving this milestone in just 1 year and 11 months since their debut. The fan meeting will feature performances of their hit songs and interactive sessions with fans, creating special memories.
4. Marketing Strategy for the Japanese Debut Single
NewJeans' Japanese debut is supported by a comprehensive marketing strategy. "Right Now" has already been integrated into advertisements, making it familiar to the public. "Supernatural," with its Pharrell Williams sampling, adds musical depth.
Additionally, the collaboration with Takashi Murakami ensures a strong visual impact. These strategies effectively increase NewJeans' visibility across various Japanese media and platforms.
5. Fans' Reactions and Expectations
Fans are highly excited and eager for NewJeans' Japanese debut. Japanese fans, in particular, have been anticipating NewJeans' activities in Japan for a long time, making this debut even more special. Fans have expressed their excitement on social media, looking forward to interacting with NewJeans through various events and fan meetings.
6. Future Plans of NewJeans
Following their Japanese debut, NewJeans plans to continue their active promotion. In the second half of 2024, they will release a new album and embark on their first world tour in 2025. These plans will further solidify NewJeans' position as a global artist.
NewJeans aims to connect with their fans more closely through their Japanese debut, showcasing their musical diversity and artistic collaborations. Keep an eye out for NewJeans' upcoming activities and support them in their journey.
NewJeans' Japanese debut single "Supernatural" is highly anticipated for its musical and visual elements. The sampling of Pharrell Williams and the collaboration with Takashi Murakami highlight NewJeans' creativity, offering fans a unique experience. With events like the Tokyo Dome fan meeting and various promotional activities, NewJeans continues to grow as a global artist. Stay tuned for their exciting journey ahead.